In this episode of Why Can’t You? Sarah and I have a great conversation about the place of Social Media in the business world today. Sarah gives some great tips for small business owners just dipping their toes in the social media pool as well as tips and techniques for more established business owners. We also talk about her journey to becoming a social media strategist and some of ups and downs of switching careers mid-stream and being an entrepreneur. One of the main questions we answer is Why Can’t You implement a social media strategy into your current marketing plan?